By 2011, there will be more smartphones in market than PCs. This shift in consumer behaviour will cause a marketing shift for companies looking to find consumers online. This seminar is for all marketing professionals who want to further their understanding of the mobile marketing tools and opportunities.

This seminar focuses on how to optimize your website for mobile audiences, why mobile optimization is important for any campaign. How to determine where to get started with mobile marketing and to improve conversion rates on your mobile media plans. From mobile web to mobile applications, get the skills you need to understand and effectively manage your investments in the mobile marketing space.

Participants Will Learn:

• Mobile marketing terminology and definitions
• Understanding consumer media habits: what can and cannot be measured
• How to think about the role of each medium – how mobile and social networks are linked
• The role of both mobile advertising and direct response
• How to find a mobile marketing partner
• How to evaluate a mobile media plan

Seminar Features:

• Review of current case studies featuring advanced mobile marketing
• How to architect a mobile application
• Toolkit to review top 10 ways to get started with mobile marketing
• Network with fellow marketing professionals and exchange ideas

You Should Attend if:

• You are a marketing professional in charge of any digital property.
• You are a sales, public relations or advertising specialist who wants to work more effectively with planning partners understanding new media.
• You want to understand how to measure new mobile marketing campaigns.

Attendees will Benefit From:

• A process that will take you from jargon and numbers to a concrete “get started” plan for your individual business
• A set of guidelines that will ensure you get the most out of your mobile marketing campaign

Seminar Outline:

Mobile Marketing Basics

• Metrics defined
• Research resources – Canada/US/Global
• Mobile marketing as a part of overall campaign metrics

Mobile Web

• What is the opportunity
• Why invest in mobile web
• Mobile web ecosystem / social networks etc.

Mobile advertising

• Where to buy
• What to advertise?
• Results/case studies

Platforms available

• Mobile video/photos/GPS
• Working effectively with suppliers
• Defining value

SMS Campaigns

• When are they effective
• What can be measured
• How to set up effective tests

Seminar Instructor

Deborah Hall, Managing Director, web2mobile

Deborah Hall is an industry expert leveraging digital technologies both online and mobile to produce marketing results. As Managing Director and founder of WEB2MOBILE, Deborah is responsible for helping clients create both mobile marketing strategies and new business models. Deborah has worked closely with the following clients in the mobile space: Chapters Indigo, Nike, Diageo, Chum Radio, Corus Entertainment, the Weather Network, Cogeco and many others, to develop and maximize returns on new digital/mobile opportunities.

As a veteran of the technology business both web and mobile, prior to founding WEB2MOBILE, Deborah worked at Yahoo! Mobile in Sunnyvale managing large scale partnership activities globally. Over the past 12 years she has managed many strategic digital & technology projects for clients like HP, Forbes Inc., Trader Inc., Nestle, L’Oreal, Rogers and others.

Deborah sits on several advisory boards including the 2009 CMA Digital Marketing Conference where she is active co-chair and as the chairperson of the 2009 CMA Mobile Marketing Conference. She has written for several publications and lectured on the subject of mobile marketing for several organizations including the Direct Marketing News, FITC Mobile and ArtezInteraction.

Deborah is a graduate of Queen’s University school of Mechanical Engineering and holds her Executive MBA from Queen’s School of Business.

ABOUT WEB2MOBILE: WEB2MOBILE is a leading developer of innovative wireless solutions for the worldwide mobile communications market. WEB2MOBILE offers a suite of software products and consults with companies to provide solutions of how to migrate digital content to mobile devices. WEB2MOBILE is based in Toronto, ON